The First Balmain x H&M Ad Is Here (Starring Kendall Jenner)

We've gotten many sneak peeks of Balmain x H&M over the last few weeks, but we haven't seen an official ad for the line—until now. As Harper's Bazaar pointed out, H&M just unveiled the campaign for its highly anticipated line, and it features, you guessed it, Kendall Jenner, Gigi Hadid, and Jourdan Dunn, posing alongside models Hao Yun Xiang and Dudley O'Shaughnessy on a subway.
Keep scrolling to check out the ad, and mark your calendars—the line drops November 5.
What do you think of the ad? Will you shop Balmain x H&M? Let us know your thoughts in the comments below. And if you're feeling inspired to shop, check out H&M’s new arrivals here.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
Sorry, Thongs—Gigi Hadid Just Brought Back This "Dated" Rival at the Victoria's Secret Fashion Show
Underwear lines and all.
-
Who Is (and Isn't) Confirmed to Walk in the 2025 Victoria's Secret Fashion Show
Here's the scoop.
-
No, Really—This Denim Color Is Easier to Style Than Blue *and* Black Jeans
And everyone with taste is wearing it with loafers for fall.
-
Sure, Black Leggings Are Timeless, But This Colored Alt Is What Fashion People Are *Actually* Wearing in 2025
Kendall Jenner approves.
-
We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing Now
Spotted on Ayo and Kendall at the Chanel show.
-
Just so You Know, These Are the Cult-Favorite Hailey Bieber–Approved Jeans Every Celeb Is Wearing
Spotted on Kendall Jenner and Dakota Johnson, too.
-
If You Plan to Cuff Your Jeans This Fall, Only Do It With *This* Specific Denim Wash and *These* Shoes
Everyone with good taste is wearing cuffed denim this way.
-
Hold the Leggings—This Is What Cool Dressers Are Actually Wearing With Ugg Boots These Days
As seen on Gigi Hadid, the cool-dresser poster child.