This Is Ashley Graham's Most Exciting Campaign Yet

On a roll: Ashley Graham just might be unstoppable. She launched her own swimsuit line, has been the face of Lane Bryant, and has scores of other modeling achievements, but her newest one might be the biggest one yet. She landed the F/W 16 campaign for H&M Studio, and the images are beyond stunning. It's worth noting that her campaign is not for the brand's plus-size line—indicating that Graham's body-positive message is starting to be accepted as the norm. Shop H&M studio now! [Harper's Bazaar]
Pop art: Christian Louboutin has just released a colorful, eye-catching new photo series dubbed "Oh! You Pretty Things" that's inspired by the designer's youth in 1970s Paris. "It was a period where it was fun to have an attitude instead of trying to look very normal—people were showing off a bit, being a bit loud," Louboutin said in a statement. Sneak a peek of the vivid new photos on Louboutin's website, and then shop the shoes featured in the campaign! [Christian Louboutin]
Denim news: Madewell has launched its first-ever collection of maternity jeans, which are as comfortable as they are stylish. For moms-to-be who still want to be on-trend while expecting, we're partial to the cropped flare silhouette on the Cali Demi-Boot Jeans ($138). Shop all of Madewell's new maternity jeans online! [Madewell]
Just in: Ban.do's new fall collection is here! Consisting of too-cute accessories like backpacks, iPhone cases, and more—all in the brand's signature punchy colors and prints—you'll want to swipe up the full collection pronto. Shop Ban.do's new arrivals online! [Ban.do]

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
I'm an NYC Shopping Editor—I Can't Stop Thinking About These 31 Rich-Looking Fall Finds From Nordstrom, Zara, and H&M
Did I mention they're under $250?
-
I Asked a Fashion Designer What to Buy From H&M Studio's Pre-Fall Collection—Here's What She Said
Everything is seriously so good.
-
36 Zara, Madewell, and H&M Essentials I'm Buying to Look Expensive This Fall
Elevated and easy.
-
I've Spent 3 Hours Looking Through Zara, H&M, and Revolve—These Items Are the Best
Top-tier picks ahead.
-
Hurry Before They're Gone—28 H&M New Arrivals That Will Sell Out by the End of the Month
A top-tier selection is ahead.
-
I Just Created 5 Expensive-Looking Pre-Fall Outfits From Nordstrom, H&M, and Saks—You're Welcome
Everything you need to kick off September is right here.
-
I'm 29, and My Mom's 62—If We Both Walked Into H&M Right Now, Here's What We'd Walk *Out* With
Expensive-looking finds for fall lie ahead.
-
These 31 Chic H&M Finds Will Sell Out by the End of the Week
Hurry—everything is so good right now.