Contrary to what the name implies, you don't have to spend a lot to pull off the quiet luxury look. In fact, I was recently doing some shopping on H&M's website when I realized that the brand has so many timeless, chic pieces. Plus, its prices are unbeatable. It's a win-win for the shopper who's allergic to anything overly trendy but also doesn't want to spend a fortune on a wardrobe that looks luxe. I find it hard to resist completely filling up my cart when I'm on the website.
To pull off the anti-trend look, I'm shopping for rich-textured staples, like lush sweaters and wooly coats, in mostly neutral hues. (Though, I'm always a fan of adding a pop of color.) H&M also has a surprisingly underrated selection of accessories, and I'm always partial to adding a pair of sculptural earrings or kitten heels to make a look feel a bit dressier with next to no effort. I also wanted to make sure to include plenty of outerwear in my hunt for quiet-luxury-inspired pieces since a structured coat or a sparkly cardigan can take a jeans-and-a-tee outfit to the next level.
Ahead, you'll find 30 of the hidden gems I'm currently considering adding to my cart from H&M. Believe it or not, none are over $100, and many are under $50—refreshingly affordable. Now, you, too, can ditch anything overly trendy and stock up on stylish pieces you'll want to wear for the long-term.
Timeless gray jeans deserve a spot in your closet.
This rib-knit top makes a great base layer.
A black skirt is always in style.
Cozy up in a soft sweater.
Plaid pants for work or play.
A simple black bag is great for yoga or hitting the town.
Break out a denim dress for the office.
A striped sweater that channels Parisian chic.
A night-out top for dinners on the town.
You'll reach for these wide-leg jeans all the time.
Throw it back to the '80s with this shoulder-padded jacket.
Wide, thin stripes give this top a fresh feel.
Sharp suiting done right.
Wear your heart on your ears.
Simple, sleek heels for the office or date night.
Slouchy shoulders make this sweater feel especially relaxed.
Add structure to your outfit with this cropped shacket.
Embrace dark denim with this midi-length skirt.
This vest can be a top or worn as a layered look.
Channel grandma chic with this cute cardigan.
A dress that's comfy enough for the couch but cute enough for the dance floor.
Put your best boots forward.
A tote for your laptop.
Pinstripes look good on you.
A plaid shacket that feels like a neutral.
This top looks so luxe when you put it on.
A minimal scarf print feels like a fresh take on stripes.
She's a party bag.
Keep your head warm without sacrificing style.
Knit leggings are a cross between workout clothes and pajamas.
-
I'm an NYC Shopping Editor—I Can't Stop Thinking About These 31 Rich-Looking Fall Finds From Nordstrom, Zara, and H&MDid I mention they're under $250?
-
What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)Investments only.
-
I Asked a Fashion Designer What to Buy From H&M Studio's Pre-Fall Collection—Here's What She SaidEverything is seriously so good.
-
36 Zara, Madewell, and H&M Essentials I'm Buying to Look Expensive This FallElevated and easy.
-
I've Spent 3 Hours Looking Through Zara, H&M, and Revolve—These Items Are the BestTop-tier picks ahead.
-
Hurry Before They're Gone—28 H&M New Arrivals That Will Sell Out by the End of the MonthA top-tier selection is ahead.
-
I Just Created 5 Expensive-Looking Pre-Fall Outfits From Nordstrom, H&M, and Saks—You're WelcomeEverything you need to kick off September is right here.
-
I'm 29, and My Mom's 62—If We Both Walked Into H&M Right Now, Here's What We'd Walk *Out* WithExpensive-looking finds for fall lie ahead.
