The Amazon Prime Day Fashion Buys That Are Causing Internet Chaos

In case you missed the memo, Amazon Prime Day has officially arrived (through July 17), and the fashion deals are too good to be true, but they are indeed. Among the best of the superb sale finds are sneakers that you'll wear for years, ultra-flattering leggings (and more activewear to wear with them), pretty lingerie, T-shirts galore, and jeans that look way more expensive than they are. (Sidenote: The deals are so highly anticipated, Amazon's site crashed when the sale started. Chaos indeed.)
Before you get overwhelmed by the plethora of deals or go into an Amazon Prime sale–induced panic, take a deep breath and take comfort in the fact that we did the hard shopping work for you and pulled together the fashion buys that will put Amazon shoppers in a frenzy. (They're that good.) So before the best Amazon Prime Day fashion deals are wiped out, shop our most stylish picks from the sale, all of which you could feasibly be wearing in two days. (Hint: Keep checking the pages for your favorite items, as Amazon is intermittently releasing the deal prices through end of day Tuesday.)
These are 30% off at checkout, so stock up while you can!Available in sizes 24 to 34.Shop more denim deals here.
Save an additional 30% on these timeless slides at checkout.Shop more shoe deals here.
When was the last time you found cool leggings for this cheap?Available in sizes XS to XL. Deal price varies according to size. Shop more legging deals here.
You won't find this genius device for this price again anytime soon. (Read my firsthand review of it here.)
Save an additional 30% on this perfect LBD at checkout.Available in sizes 0 to 10. Shop more deals on dresses here.
Meet your new everyday earrings.Shop more jewelry deals here.
This would make a perfect work tote. (And yes, the price at checkout is 30% less.)Shop more handbag deals here.
There's something refreshing about an old-school Timex (especially when it's an additional 30% off).Shop more watch deals here.
No one will know this pretty bra is padded. (Oh, and save an additional 30% at checkout.)Available in sizes XS to XL. Shop more lingerie deals here.
French girls love this rare T-shirt brand, which is rarely marked down by 30%.Available in sizes 1 to 4.Shop more T-shirt deals here.
Shop More of Our Amazon Picks:
While you're in shopping mode, we've got three lingerie trends you can buy on Amazon for less than $20.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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