50 Cool Under-$50 Finds I'm Tempted to Gatekeep But Won't


It's my job as associate shopping director to scour all our favorite brands and retailers from top to bottom on a daily basis to find cool, of-the-moment pieces that are worthy of your wallet. I am constantly saving and bookmarking items to share, whether it's because they feel fresh, trendy, and versatile; feature exquisite details; or are really well priced. While I'm tempted to gatekeep many of these stylish gems that I know will sell out fast, I find more joy in sharing them with you, our dear readers.
Today, I'm bringing you a whole host of chic and affordable finds, from trendy flats to cool accessories that will become some of your favorites this summer. The best part? They're all under $50.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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