38 Under-$100 H&M Finds That Made Me Say "Aha, You're Coming Home With Me"

The aforementioned viral TikTok sound has played over and over again in my head throughout this entire day. My apologies in advance if you're now stuck with it, too, but in the case of these chic H&M finds, there's no better way to describe how I feel about them. The budget-friendly store has been my favorite place to buy wardrobe staples for quite some time. I'm a picky fashion editor who dabbles in designer fashion, but I often find my H&M pieces matching many of my top-quality items. It's more than possible to be the best dressed on a budget. I should know—I'm currently feeling the chicest I've felt all week in a $40 sweatshirt.
We're currently in that time of year where comfort is simply the top priority. I've been spending the last few weeks getting my life together, setting goals, and acting on them in the meantime. For this reason, I've been leaning heavily on my cozy essentials and effortless styles. A quick scroll below and you'll discover loungewear sets I'm losing it over, lingerie that will come in handy all year, and throw-on-and-go jackets that are low-key lifesavers. I insist you go crazy here.
This would look so good peeking out underneath a button-down shirt.
Shop the matching 3-Pack Lace Hipster Briefs ($17).
This set stole my heart.
Shop the matching Ribbed Cotton Cardigan ($24).
These joggers are everything, whether you wear them solo or as a set.
Shop the matching Fine-Knit Sweater ($29).
And I think you need the matching shacket too.
I can never have too many loungewear sets.
Shop the matching Flared Leggings ($14).
Up Next: I Buy Into Every Trend—8 I'm Keeping and 8 I'm Removing From My Closet Now

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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