As a fashion editor, I love using data-driven insights to bring you the best of the best shopping recommendations. I combed through last month’s shopping faves, and I uncovered some popular picks that resonated with Who What Wear readers. Along with your love of Nordstrom, H&M and Zara were noticeable favorites. I compiled my findings below in case you missed some of these fan-favorite gems.
After sifting through the shopping data, some clear trends emerged in the type of clothing readers gravitated toward in January. Chic basics and wardrobe staples ran supreme, with tons of knitwear, comfortable clothing, and neutral pants standing out among the pack. Ahead, scroll through the most-bought items to upgrade your closet.
H&M
Ballet flats are back. Score these beauties for a bargain.
There's something so chic about creamy taupe joggers.
The ultimate wear-with-everything cardigan.
The contrast stitching is so beautiful.
Tan tailored pants will go the distance for your wardrobe.
Never underestimate the power of a good pair of leggings.
Shop plus-size options here.
Cargoes are definitely having a moment right now.
A modern take on the classic striped sweater.
A baby-blue half-zip screams "soft" life.
Oversize T-shirts are perfect for doing various tucking techniques.
Black joggers go with a wide variety of tops.
Look sexy for your slumber.
You can't go wrong with a white T-shirt.
Zara
A hooded striped sweater for a little extra protection from the elements.
This tailored coat looks so chic and cool.
Pair this with jeans or slacks for a simple put-together look.
Pleats add the yummiest dose of texture.
Mesh clothing add an edgy feel to a look.
Luxe looking knits for a bargain.
Feels like a regular T-shirt, but it looks expensive.
The perfect date-night or black-tie-wedding look.
Pair with your favorite feel-good pants for an outfit that is sure to raise your dopamine levels.
Asymmetrical hem is great for adding visual interest.
Throw over simple tops like a T-shirt.
Add a leather bomber for a cool yet sophisticated look.
Next, I Live in Chic Basics—28 New H&M Pieces That Hit Just Right
-
I’m Sorry, But These 39 Stunning H&M New Arrivals Will Sell Out By Month's EndFall and winter arrivals never looked so good.
-
Don't Make Me Say I Told You So—42 Zara Studio F/W 25 Items That'll Be Sold Out by Next WeekYou've had fair warning.
-
If You Want Your Clothes Mistaken for Designer, Try These 7 Zara OutfitsExpensive-looking styles ahead.
-
30 Things I'm Buying From Zara to Dress Like Ayo Edebiri This FallShe's my style inspiration.
-
Live From Madrid: 31 Zara and Mango Finds That I Guarantee Will Soon Sell Out StatesideStraight from the motherland.
-
Nothing Humbles Your Closet More Than the Zara New Arrivals Section—25 Pieces to Instantly Elevate Your Fall OutfitsDid I mention they're modeled by Alexa Chung?
-
I Live in Basics—33 Elevated Styles From Gap, H&M, and Old Navy That Have My Undivided AttentionCamis, cashmere, and cardigans.
-
Hello, 5-Star Wardrobe: Meet 30 Stylish New Zara ItemsFrom stunning jackets to cool knits.
