6 Wedding Dress Trends Millennials Are Obsessed With, According to Zac Posen

At roughly 23 to 38 years old right now, millennials are in their prime marriage years, spending huge chunks of their money on hosting and/or attending weddings (whether they like it or not). It's no surprise, then, that bridal brands would smartly cater to this age group. One of the chicest around is White One, a brand under the Pronovias Group umbrella that targets millennials. Now White One has teamed up with Zac Posen on a collection of wedding dresses and accessories that millennials (and everyone else) will go crazy for when it launches in January of 2020.
"The modern bride is looking for that one-of-a-kind, timeless gown with unique elements," Posen told Who What Wear when asked about millennial bridal preferences. "From cape trends to off-the-shoulder necklines, long sleeves, lace detailing, special silhouettes, and fresh alternatives of adding color, opposed to traditional white, these are some of the ways we incorporated individuality into our new bridal line with White One. The millennial and Gen-Z bride wants a dress that embodies true craftsmanship and high-quality fabrics while still sustaining an accessible price point, which is why White One was the ideal partner in producing this collection.”
While we wait for the January 2020 launch of Zac Posen for White One, scroll down to shop the six bridal trends Posen mentioned.
Long Sleeves
Capes
Pronovias Moonlight Dress, price upon request
Color
Special Silhouettes
St. Patrick Mantegna Dress, price upon request
Off-the-Shoulder
White One Mel Dress, price upon request
Lace Detailing
White One Chaka Dress, price upon request
Next, I'm 5'10", and this is what I'm buying for fall.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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