The #1 Style Secret of the Fashion World's Richest Women

Many of the shopping and style habits of wealthy women can be a bit out of reach, but we’ve found the one style secret that’s achievable by everyone, regardless of your access to designer items. After poring over photos of some of the richest self-made women in fashion, we found one interesting commonality: sartorial consistency. These women have found their signature style and rarely deviate from that look. If you think about it, narrowing your fashion playing field has a ton of benefits. Once you’ve defined your personal style, you can focus on gaining a deeper understanding of the key brands and silhouettes that work for you. Since you’re not chasing trends, you can put more energy into evolving your look, which naturally lends itself to perfecting your style niche. When you look at how the fashion world’s richest women dress, it’s usually not so much the garments themselves that are so impressive, but rather that they’ve mastered their signature style. Scroll down to see the theory in action, featuring three women in the fashion industry worth hundreds of millions of dollars.

Tory Burch

Tory Burch’s signature look is equal parts sophisticated and bohemian. There is frequently a printed dress involved and extra points if it looks like a find from a trip overseas.

Vera Wang

If you look back at the first photos of Vera Wang that are available online, you’ll see that in 1990 the designer wore pretty much the same thing as she does today. In fact, her consistency is probably unrivaled. Black has always been a mainstay along with tailored pieces for an overall edgy look.

Diane von Furstenberg

Given that Diane von Furstenberg’s signature wrap dresses most often came in patterns, it’s no surprise that the designer herself favors a print mashup for her personal style. If you’ve ever listened to an interview of von Furstenberg, you know she has quite the joie de vivre, which we think perfectly matches her penchant for cheerful dressing.

If you’d like to receive more of my stories on style secrets and shopping, sign up for our daily Who What Wear newsletter.