10 Reasons You'll Be Wearing a Lot of Pink This Spring
Sponsor Content Created With Who What Wear, Target
From pale pastel denim to bright dresses to a subtle tint disguised in an of-the-moment checked blazer, the latest (and arguably greatest) capsule for our Target collection is all about pink. Conveniently, it’s arrived just in time for spring shopping, and it was designed with every size, style type, and budget in mind. Every item rings in at under $55, and we love to not only boast about the way the collection looks but also the way it’ll make you feel. We’re also betting it will go fast, so we suggest you get to shopping it below (or at your nearby Target) pronto.
This season’s pastel trend also brings with it the return of colored denim, and we’re so into it.Available in sizes 2 to 26.
Our EIC, Kat Collings, already took this for a spin, and the results are very stylish.Available in sizes XS to 4X.
There you have it—a pink look for every day of the week (not just Wednesdays).
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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