2018 Called—It Wants You to Shop at Urban Outfitters

This January has brought forth a lot of things, one of which includes tons of cool new products at Urban Outfitters. In case you haven't noticed, the affordable retailer stocks iconic brands and streetwear classics like Fila, Adidas, and more. You know, the brands all those really chill bloggers wear on a daily basis? Yeah, those—you can buy them at Urban Outfitters.
Beyond the streetwear brands previously mentioned, the varied assortment of swoonworthy items found within the Urban Outfitters new arrivals section is worth noting. From fresh kicks to vintage jeans, there's no denying that fashion girls will be leaning into this affordable retailer all throughout 2018. Will you?

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
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