It Girls Are Wearing Hawaiian Shirts That Are 10 Times Cooler Than Your Dad's

I just finished writing a story about fall boot trends, but this one's for anyone who can't accept the fact that it's nearing the end of summer (especially everyone on the West Coast who has another solid two months of warm weather ahead). I've been noticing one up-and-coming brand pop up on my Instagram feed and couldn't keep it to myself: Tombolo Company.
Tombolo is a Brooklyn-based brand designing unisex Hawaiian shirts that are a far cry from your dad's versions. Its website asserts that its "dying mission" is to "rescue the Hawaiian shirt from its kitschy niche." Intrigued? The brand goes on to explain how it differs from the Hawaiian shirts you're familiar with. "This isn't your dad's ill-fitting resort wear," the brand says. "With such a rich history, the Hawaiian shirt should push the envelope, with always original artwork and retro kink flair. Our generation deserves a reimagined tropical shirt. And this time around, not just for men." Scroll down to see how the coolest girls on Instagram are wearing Tombolo, and shop the brand for yourself.
Next, see all the jaw-dropping red carpet looks from the Venice Film Festival.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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