If you’re a regular reader of Who What Wear UK, you’ll know we’re big believers in curating a more sustainable capsule wardrobe, full of pieces you truly love. Buying less better items means you’ll more confidently be able to pull items out of your closet season after season, and some classics even remain wearable all year round. That’s not to say everything needs to be a luxury investment, you’ll also know we love to hunt down expensive-looking items on the high street that do the same job. But when it comes to those hero pieces you wear to death—the perfect white shirt or pair of black tailored trousers, for example—prioritising quality over quantity will ensure the longevity you’re looking for.
When you are choosing to invest in those items, it’s understandable that you might want a little extra guidance as to which brands and pieces we editors believe are truly worth your money. We’ve worked in this industry a long time, after all, and had the opportunity to get up close and personal with fabrics and designs from so many different brands. Hands down the one we all stand behind for the best wardrobe staples, though, is The Row.
Rosie looks incredibly polished in the Dalel oversized washed-silk top.
What Is The Row?
Yes, the Olsen twins’ label is known for high price tags and an array of celebrity fans, but their designs unequivocally stand the test of time.
What Is The Row Known For?
Proven by the fact that the same pieces stay at the top of fashion’s most wanted lists for years—Kendall Jenner’s favourite beige wide-leg trousers and the classic leather fisherman sandals are just two examples.
Is The Row Worth It?
Not only are the pieces timeless, but introducing just one or two buys into your wardrobe will elevate everything else in it. Of course, a top-to-toe The Row outfit is the dream, but pairing the trousers with an Arket shirt is high-low dressing at its finest and will still look incredibly chic.
So if you’ve been considering upgrading your wardrobe for an all-around more elevated look that lasts, keep scrolling and you’ll find the nine investment buys from The Row we believe you’ll never regret.
SHOP THE ROW'S BEST INVESTMENT BUYS
1. LOOSE TROUSERS
TyLynn give us all a lesson in chic spring dressing while wearing The Row trousers.
Shop The Row's Trousers:
The soft pleating adds a beautiful drape to this pair.
A pair of trousers you'll love forever, and a classic silhouette from The Row. Dress these up with a lightweight cashmere knit and ballet pumps for the ultimate spring look.
Lightweight fabric in a relaxed silhouette is ideal for an undone look.
2. TOTE BAGS
Marilyn's Margaux tote is one of the signature pieces that put The Row's accessories on the map.
Shop The Row's Tote Bags:
The Row does so many beautifully understated leather bags, but the Margaux is the bag on everyone's wish list.
The Margaux tote can be difficult to get your hand on as it sells out so fast. This leather tote bag might just scratch the Margaux itch.
The dream tote bag. If you travel a lot and need a chic style that can take you from flight to business meetings, we can't recommend this enough.
3. SHIRTING
Rose Huntington-Whiteley always looks elegant, but especially so here wearing a The Row rust brown silk shirt and trouser set.
Shop The Row's Shirts:
There's no more important or versatile wardrobe piece than a white shirt, so it makes sense to invest in the perfect one.
If you wear a white shirt on repeat, why not add this sleek striped style into the mix.
This fluid wool shirt is a workwear hero but also looks beautiful dressed up with jeans in the evening.
4. FLAT SHOES
Monikh's trusty ballet pumps are so versatile that we can think of endless ways to style them.
Shop The Row's Flat Shoes:
Pared-back ballet pumps like these will look chic forever.
We could easily wear these everyday. Just add jeans, cropped trousers, midi skirts...
These will be sold out come summer, so invest in them now.
5. ESSENTIAL LAYERING TOPS
TyLynn's cardigan from the Row proves just how versatile the brand's basics can be.
Shop The Row's Layering Tops:
If we know anything about the transitional months it's that a layering t-shirt is possibly the most useful item in any seasonal wardrobe.
Tie around your shoulders now, and prepare to wear on repeat in just a few weeks.
The quality of this fabric means this long-sleeve T-shirt is so much more than a simple basic.
6. LONGLINE DRESSES
Shop The Row's Dresses:
Pictures could never do this sleek dress justice.
A dress that will take you from work events to black-tie weddings and elegant holiday evenings effortlessly.
Design details like the column skirt set this dress apart from the rest.
7. LIGHT JACKETS
Shop The Row's Jackets:
Double-breasted styles are always in fashion.
A sleek blazer is never a bad investment.
No matter the season, a chic trench coat always comes in handy when facing Britain's unpredictable weather.
8. TIMELESS DENIM
Shop The Row's Jeans:
Dare we say, the perfect pair of jeans?
Made from a rigid denim with slight fade for a lived-in look.
A classic pair of ecru jeans will never age.
9. MIDI SKIRTS
Shop The Row's Midi Skirts:
The Row is all about the finer details, like the asymmetric panelling on this skirt.
Just add knee-high boots or loafers.
Such a versatile piece you'll get so much wear out of.
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