What To Buy Now
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I'm Ready to Embrace a Capsule Wardrobe—29 Madewell Items I'm Starting With
It has nonbasic basics on lock.
By Lauren Adhav
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Meet Ciao Ciao, Bottega Veneta's Latest It Bag
And my NYFW companion.
By Eliza Huber
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Sorry, Stilettos, But These '90s-Inspired, Prada-Coded Anti-Flats Are Hot on Your Trail
Consider me converted.
By Eliza Huber
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The Gray, Cream, and Navy Items I Swear Out-Rich Every Other Color Trend (Yes, Even Black)
Money.
By Eliza Huber
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I Just Went From Blonde to Brunette After 11 Years—5 Wardrobe Color Swaps I'm Making to Adjust
An expert weighed in.
By Eliza Huber
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This Sunglasses Trend Is Set to Be Huge in 2025
I'm steering toward loving them.
By Kristen Nichols
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Quiet Luxury's Out—Here's How Stylish Women Are Wearing Loud Luxury's First Viral Trend
It's too chic.
By Copelyn Bengel
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I've Been Shopping for 3 Hours—30 Items I Either Added to My Cart or Already Bought
They're too good to skip.
By Eliza Huber
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If These Sneakers Aren't in Your Cart Already, Run—J.Law's About to Sell Them Out
They're 2025's next viral hit.
By Eliza Huber
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I'm Clearing Out These Winter Trends and Buying These 7 Anti-Trend Alts Instead
This for that.
By Eliza Huber
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The 40 Nordstrom Finds Only Someone Who Spends Hours a Day Scrolling Could Ever Discover
My screen time is perpetually up.
By Eliza Huber
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These Under-$150 Nordstrom, Zara, and H&M Items Are My Secret to Designer-Looking Outfits
Budget-friendly buys.
By Copelyn Bengel
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J.Crew's Epic Sale Is Filled With Elevated Basics and Spring Trends—31 Items to Shop Now
Get an extra 50% off select sale styles.
By Judith Jones
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28 Basics Every Who What Wear Editor Is Gatekeeping From You
The secret's out.
By Eliza Huber
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It's True—Everyone Will Wish They Bought This $68 Ref Top When It Inevitably Sells Out
I see the future.
By Eliza Huber
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My Dad Asked Me to Max Out My 401(K), But I Bought These COS, H&M, and Mango Items Instead (Sorry)
At least, I look rich.
By Eliza Huber
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Don't Blame Me—Blame Zara: 33 Items You'll Regret Not Buying Before EOD
They might be sold out tomorrow.
By Eliza Huber
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Oslo! NYC! Stockholm! Stylish Women in Every City Are in Agreement Over This Elegant Skirt Trend
Prepare for takeoff.
By Eliza Huber
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It'll Be a Miracle If These New H&M Shoes Are Still in Stock When You Press Add to Cart
They'll go fast.
By Eliza Huber
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Sorry, Sneakers—Fashion People Are in Agreement About These Classic Flats
A 58-year-old staple.
By Eliza Huber
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From Suede to Leopard Print, 2025's Most Dominant Skirt Trends Are Here
Shop one, shop all.
By Eliza Huber
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Jennifer Lawrence Just Wore the Jacket Trend French and Italian Women Swear By to Look Elegant
It works every time.
By Eliza Huber
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J.Lo Just Wore the Only Jacket Trend Fashion People Are Wearing More Than Suede RN
It's 2025's top buy.
By Eliza Huber
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These 26 New Zara Finds Are Future Best Sellers—Guaranteed
Call it a hunch.
By Eliza Huber
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Wait, I Just Found the Best Shoes, Pants, and Sweaters From the Nordstrom Half-Yearly Sale
The sale cheat sheet.
By Copelyn Bengel
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I Can't Get Over Nordstrom's Sale Department—Yes to These Sweaters and Shoes
Deals and steals galore.
By Copelyn Bengel
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Sorry About It, But These 6 2025 Trends Can Easily Look Cheap
Time to look expensive.
By Copelyn Bengel
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Even If They Tried, These 7 Outfits Could Never Go Out of Style
Flawless formulas.
By Copelyn Bengel
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Every Elegant Outfit in 2025 Will Start With One of These 7 Flat Shoe Trends
Comfort is key.
By Copelyn Bengel
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I'm 99% Confident That This New Ugg Color Will Overtake Chestnut This Winter
Your sign to get a new pair.
By Copelyn Bengel