Don't judge me for what I'm about to tell you, but I rarely shop on Amazon. I'm aware this statement sounds hyperbolic, considering the widespread dominance of the platform. You might even be thinking, "Girl, please, everybody shops on Amazon." But I can assure you I'm telling the truth. On some level, I know why people love the platform—it has fast shipping, built-in convenience, and affordable pricing. It's become the place for many consumers worldwide to shop for everything from new tech to beauty deals to wardrobe staples. Yet, despite all these facts, it's hard to get me to hit that check-out button.
Some of my apprehension comes from the fact that there are so many brands on Amazon that it's hard to know which ones are worth buying. However, with time—and a lot of binge-reading of fellow editor's shopping guides—I've reached a point where I've learned enough about the in-house and designer brands offered on the platform to feel more comfortable buying. And so, to usher in this new era of knowledge, I figured I'd give the platform another trial, just in time for Amazon Prime Day.
After digging through countless pages, I've rounded up the 32 most stylish fashion finds from the Amazon sale. From luxurious-looking staples to marked-down designer bags, the pieces ahead can make even the most anti-Amazon shoppers want to click "buy now."
You can't go wrong with a little black bag.
Picture wearing this brezzy dress in an idyllic vacation destination.
So cute!
Prime Day is the perfect time to pick up a pair of shades on sale.
With oblong earrings trending, these are a guilt-free purchase.
Khaite fanatics on a tight budget, this is all you.
These trousers single-handly convinced me that Amazon has the best basics.
Run, don't walk.
You'll live in this chocolate trench coat come fall.
A bougie button-down that's budget friendly? I'm about it.
You can also shop these jeans in 12 other colorways.
I'm a sucker for a good pair of mules.
The pleating detail on this shoulder bag is so posh.
Just add cute accessories, and you've got the perfect summer look.
The tie-up detail on these wedges makes them look far more elevated than their price tag.
You'll find great deals on timepieces during Amazon Prime Day. Need proof? See the piece above.
Okay, but this blazer.
Style wide-leg denim with a blazer and heels for the perfect business casual look.
The best thing about this bag (besides its timeless silhouette) is that you can wear it as a clutch, crossbody, or shoulder bag.
These slingback heels will add a touch of sophistication to all your office ensembles.
This is not a regular tank—it's a cool tank.
Is it even summertime if you don't have a classic slip skirt on hand?
Just think of all the ways you can wear these strappy sandals.
Poplin button-downs always look expensive, no matter how much you actually spend on them.
Pleated linen shorts are an essential part of any summer wardrobe.
It's giving old Hollywood glamour.
I'm dreaming of packing this dress for a trip to Tuscany.
Two-tone ballet flats? Don't mind if I do.
Perfect for every upcoming wedding you're attending.
You will, without a doubt, be the best-dressed guest in this simple frock.
These are begging for a spin on the dance floor.
The color!
Next up, these are the best fashion deals for Amazon Prime Day, chosen by an editor.
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