6 Brands I Discovered From the Coolest Girl in Amsterdam

When I met Stephanie Broek during Stockholm Fashion Week last year, it was clear she had style in spades—and one look at her painfully cool Instagram confirmed my suspicion. Broek's account is my personal cheat sheet for discovering rising brands, and she never fails to offer inventive ways to style the pieces as well. More than meets the eye, however, I also admire Broek's commitment to sustainable fashion, which includes explains her penchant for faux fur, vintage pieces, organic denim, and more. "My style is contradictory," Broek told Who What Wear. "It's a blend of feminine and masculine pieces. It's very colorful as well. I often hear that my glasses give my look a quirky feel."
One of my favorite brands I discovered through Broek's Instagram is Aéryne, a Swedish/French label that offers ridiculously cool pieces at wallet-friendly prices. Broek's Instagram also introduced me to La Llama, a made-in-the-UK brand inspired by the '60s and '70s that "prides itself on a transparent production system that celebrates the craftsmanship in British production." I and Me, which uses high-quality Japanese denim and aims to transcend seasonal trends, also earned a spot on my list. Scroll down to shop six rising brands you'll want to commit to memory.
1. La Llama
2. Aéryne
3. Sebnem Gunay
4. I and Me
5. Munthe
6. About Arianne
Next up, I compared 21 airports, and these six have the best style.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
7 Easy Yet Elevated Spring Outfit Ideas to Wear on Repeat
Get stylishly ready in a snap.
-
IG Has Billions of Accounts, But These 6 French Creators Will You Teach You Everything to Know About Style
Let them transport you straight to Paris.
-
From Tory Burch to Toteme—Every ITK Brand Is Stocking This One Particular Winter Trend
Talk about luxurious.
-
The Unexpected Spring Trend That's About to Be *Everywhere*
From the runways to IG.
-
The Women Behind Instagram's Designer-Vintage Craze
I suggest you get to know them.
-
I Can't Think of Anything More Elegant Than These 12 Spring Outfit Ideas
Nothing.
-
According to My Algorithm, Fashion People Love These 5 Winter Outfit Formulas
Elevated looks that range from casual-chic to mob wife.
-
I Searched TikTok and Instagram to Find Out What Shoes We're Wearing in 2024
Answers right this way.