This Hollywood Bra Trend Has Finally Hit the High Street

last updated 14 August 2019

Over the past 12 months, lingerie has become an important part of red carpet dressing, and we're not talking about magic knickers or invisible shapewear. This time it's all about underwear that you are meant to see. Slogans have been central to Maria Grazia Chiuri's work at Dior, and in most of her runway looks, you'll be able to spot a very visible Dior-emblazoned bra strap (and sometimes even underwear elastic). This trend well and truly swept Hollywood, as the likes of Charlize Theron, Jennifer Lawrence, and Bella Hadid made their underwear a focal part of their red carpet outfits. It was inevitably only a matter of time until this Hollywood trend hit the high street, and it is & Other Stories who has embraced the slogan lingerie trend in a big way. The Scandi store has made pretty black lace bandeaus and triangle bras with white straps that say "Liberte. Egalite. Fraternite." in black capital letters. Keep scrolling to see how the Hollywood set wears slogan bras and to see & Other Stories' spin on the trend.

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Style Notes: Jennifer Lawrence wears her slogan-strap bra underneath a black sheer tank top, visibly showing off her bralette.

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Style Notes: Cara Delevingne has her slogan strap Dior pants pulled above her suit trousers—very '90s skater crowd.

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Style Notes: Caro Daur wears her black bra as a crop top with a pair of high-waisted paper-bag trousers.

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Style Notes: The most popular way to wear the slogan bra is to have it underneath sheer eveningwear.

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& Other Stories + Flower Statement Triangle Bra

& Other Stories

Flower Statement Triangle Bra

& Other Stories + Flower Lace Statement Briefs

& Other Stories

Flower Lace Statement Briefs

This post originally appeared on Who What Wear UK.

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Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.