As the S/S 20 season takes shape and we all start investing in new trends, the fashion crowd seems to be leaning towards pieces that will look timeless and stay in our wardrobes for years to come. So who knew that the year’s first It bag was going to be something so unusual? The tote in question is an oversized egg-shaped pearl bag from Simone Rocha.
Across some of the major online retailers that stock the bag—Net-a-Porter, Moda Operandi, Farfetch and Browns Fashion—it's only Net-a-Porter that still has the bag available to buy, that’s how popular it is. Net-a-Porter told me that it has sold nearly 30% of the pieces it has and has increased the stock by 300% more than other Simone Rocha bags; clearly it’s a popular choice. When I asked the retailer why this bag was such a hit, it revealed some interesting information. Over the past six months, the luxury retailer has seen an increase for customers looking for bags that feel like art. Adding to that, the bag is clearly a showstopper aesthetically speaking, and while it’s not inexpensive, it’s still more affordable than similar bags in the market.
As for the Who What Wear team, we were divided on whether or not we’d invest. While all admitted it was a beautiful piece, half of us weren’t convinced of its practicality. Although it can only be worn on the wrist, it’s big enough to carry a decent number of essentials—your phone, cards, money, and a few bits of makeup. As one editor put it—it’s ideal for a bride. Ready to make up your mind on this year’s most beautiful It bag? Keep scrolling.
Simone Rocha S/S 20
Next up, the biggest S/S 20 fashion trends you need to know.
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Since the Margaux Is Nowhere to Be Found, This Is the The Row Bag We're Buying InsteadIt's also a forever piece.
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More Elegant Than a Shoulder Bag, More Casual Than a Clutch—the Bag Trend Only Chic People Know AboutNow, you do too.
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J.Law and Ashley Olsen Agree: This $33,000 Bag Is Chicer Than a MargauxNo wonder it's so hard to find one for sale.
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So Long, Shoulder Bags—Everyone I Know Is Opting for This Sophisticated '60s StyleAccording to celebs and the runways, that is.
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French Women With Good Taste Are Exclusively Wearing These 7 Elevated Summer Accessory TrendsStraight from the streets of Paris and the beaches of the South of France.
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From Miami to Mallorca, 20 Waterproof Jewelry Pieces You'll See on Every Cool BeachgoerVacation-ready.
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The Chic 2025 Bag Trend That Ashley Olsen Was Already Wearing a Decade AgoAhead of the fashion curve, per usual.
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No Seriously, These 7 Elevated Summer Pieces Always Get Me ComplimentsI plan to wear these on repeat.
