Selena Gomez Made This Perfect $69 Dress Sell Out

You probably know about the Meghan Markle Effect—aka the duchess's ability to make things sell out immediately—but Markle has some competition when it comes to Selena Gomez. The singer was photographed in Los Angeles wearing Urban Outfitters' Button Down Midi Dress, which promptly sold out in her pretty yellow floral pattern.
The good news: The $69 dress is still available in two other (equally cool) prints: polka dot and gingham. Urban Outfitters also has plenty of other options if you're looking for a similarly easy-to-wear midi dress with short sleeves, including a cheery pink version and an ethereal white number. Scroll down to see how Gomez styled her affordable find and shop similar dresses.
On Selena Gomez: Urban Outfitters Button Down Midi Dress ($69, available in other patterns)
Shop the Dress in Other Patterns
Similar Dresses

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
Spotted on Selena Gomez at Her Bachelorette Party: 2025's It Uggs
Don't let them sell out on you.
-
Cropped Jeans Are Less Scary When You Style Them With This Elegant Shoe Trend
Take note.
-
If You Want to Look Like a Chic Fashion Person, Wear This Shoe Trend With Cropped Pants
Selena Gomez is on board.
-
Caught on Camera: Every Fashion Girl Is Wearing This Unexpected Shoe Brand With Jeans, Dresses, and Skirts
Kaia, Selena, and Sydney are fans.
-
If You Hate Wearing Color, This Is Exactly How to Style Your Jeans Right Now
Thanks for the inspo, Selena Gomez.
-
Marriage Material: Selena Gomez's Pearl-Embellished Mini Is Giving Bridal Vibes
She's in her engagement era.
-
Forget Oval—Selena Gomez Just Got Engaged With the Next *Huge* Engagement Ring Trend
It's dazzling to say the least.
-
This Is What Fashion People Wear With Sequins so They Don't Look Cheesy
Follow Selena Gomez's lead.