Selena Gomez Just Designed the New White Sneakers You'll Wear 24-7

Puma just unveiled the first sneakers that brand ambassador Selena Gomez designed, and it was definitely worth the wait. Dubbed the Phenon Luxe, the white sneakers come with a removable leather anklet—how cool is that? Plus, Gomez wants you to style her new sneakers in a very specific way: with the matching transparent windowpane socks she also designed. Both the sneakers and the socks will be available on Puma's website on April 6.
And that's just the tip of the iceberg. Per the press release, "The Phenom Lux and socks will benefit the Lupus Research Alliance, the world's leading private funder of Lupus research, which fosters scientific advancement by pushing limits and shepherding new discoveries into potential treatments with the ultimate goal of finding a cure for Lupus."
Naturally, Gomez is proud of both the shoes and the cause they support. "It's been really fun to work so closely with Puma on the design of this shoe," Gomez said in a statement. "I'm also proud to partner with them in helping to affect lives and bring attention to a cause that is very important to me personally." Read on to preview the designs before the April 6 launch date.
Opening Image: Backgrid

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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