Meet Alex Snodgrass: The Innovative Founder of The Defined Dish and SideDish

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

Alex Snodgrass has become a culinary connoisseur in the food industry. Known as the brilliant recipe developer behind the beloved food blog The Defined Dish, Snodgrass cooks with intention, channeling the people and history behind it. For Snodgrass, sharing experiences through food is the heart of a good recipe. Snodgrass started the blog in 2015 after completing the Whole30 program with the mission to create a community that enjoys indulging in simple, healthy recipes. Today, she has grown her Instagram following to over 700,000 loyal followers and has impressively published two New York Times best-selling cookbooks, The Defined Dish and The Comfortable Kitchen. 

It's Snodgrass's fresh perspective on food that has truly led her to build not just a following but also a new brand. Snodgrass recently launched SideDish, a multipurpose dressing collection filled with her signature bold flavors and simple ingredients. It is currently available in three flavors—Chipotle Ranch, Creamy Sesame, and Honey Dijon—with more innovation to come. Through SideDish, Snodgrass aims to further empower and inspire her community to make cooking and mealtime enjoyable, nutritious, and simple. 

Yet before Snodgrass was reimaging the art of cooking, she actually began her career in a completely different industry: real estate. Listen to the latest episode of Second Life to hear how Snodgrass decided to take the leap of faith and pursue her culinary passions and how she plans to evolve SideDish.

Next, From the CIA to Sleepwear: Meet Emily Hikade, Founder of Petite Plume