The New French-Girl Pieces That Are Guaranteed to Sell Out

If Ganni is the cool brand of choice for Danish girls, that makes Rouje the French-girl equivalent. Designed by street style star (and Instagram It girl) Jeanne Damas, the line churns out the perfect Parisian pieces everyone covets. Of course, the brand's newest arrivals are no exception.
This week, Rouje released a cool velvet jumpsuit that's begging to be worn to all of your holiday parties, a pretty green minidress, and a cool gold frock. If one of these items is on your wish list, you'd better be warned: Rouje has a tendency to sell out like crazy.
Scroll down to shop our favorite new arrivals from Rouje.
Next up, see the insane $1600 ankle boots that are selling like lightning.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.