Rihanna's New Puma Collection Is Finally Here—Shop Our Picks

After much anticipation, the first Fenty Puma by Rihanna collection of apparel, footwear, and accessories is here. The line includes every athleisure piece you could ever dream of, from sports bras and T-shirts to sweatshirts and track jackets. While the black, white, and gray color palette is sleek and minimalist, the pieces have interesting details that add unique twists, resulting in a sleek and stylish line.
"This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma." Rihanna said in a statement. "I wanted to take Puma to a new place with something unpredictable and unexpected. It's Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way."
Scroll down to see the campaign for Fenty Puma by Rihanna, and shop our picks from the collection!
Which pieces are on your wish list? Tell us in the comments below, and then shop the full Fenty Puma by Rihanna collection online!

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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