Here's What Rihanna Has Planned for New York Fashion Week

last updated 13 August 2019

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It's coming: The first Fenty Puma by Rihanna collection of apparel, footwear, and accessories, which originally debuted at New York Fashion Week back in February, will finally be launching September 6. Naturally, Rihanna is going all-out to celebrate: She'll be making special appearances in New York on September 6, stopping by Bergdorf Goodman for a shopping event with VIP customers, and then heading over to the opening of the Fenty Puma by Rihanna pop-up shop in collaboration with Six:02. The latter event will be open to the public, but note that capacity will be limited. (May the odds be ever in your favor!)

"This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma," Rihanna said in a statement. "I wanted to take Puma to a new place with something unpredictable and unexpected. It's Japanese street culture with a haunting twist." You can officially say goodbye to your paycheck September 6, when the wares launch on Puma.com and BergdorfGoodman.com.

Are you excited about Rihanna's apparel launch? Tell us in the comments below, and shop Puma's current selection while we wait for her new collection!

Opening Image: Getty Images

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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.