We’ve said it before and we’ll say it again: Instagram is the best place to find cool, new brands. The wonderful thing is, while it used to take huge budgets for smaller, independent designers to reach an international audience, social media makes it possible for us to catch news about cool brands before they’ve made it big—even from overseas.
Something we’ve been eyeing a lot lately? The super-cool t-shirts from the London-based brand PSC. With its minimalist-chic look and sometimes snarky sayings, these tees seem like the perfect addition to any “cool girl” closet. We can just imagine how great they’d look with vintage jeans and leather jacket. Subtly edgy, definitely stylish: just the way we like it. According to PSC’s website, Cara Delevingne is fan, so that proves it: this is the model-off-duty tee you’ve been searching for.
Keep scrolling to see some of the best Instagram posts from @pscbrand and shop our favourites below:
Shop PSC below:
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There Are Over 500 Tops and Jeans at Zara, But Only These 32 Chic Picks Need Your AttentionI'll bet they'll sell out before July's over.
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I'm Swapping Out My Crewneck Tees for These 7 Rich-Looking Neckline SilhouettesUltra-cool and ultra-chic.
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According to the Fashion Set, It's Officially a Sardine Summer—35 Picks They Can't Get Enough OfThe tinned-fish trend is in full effect.
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31 Zara Summer Standouts Fashion People Are Swooning OverShop them before they sell out.
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Fashion People in Their 30s and 60s Are Deprioritizing White Tees and Wearing This Chic Color Trend InsteadZoë Kravitz and Julianne Moore approve.
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It's Officially a Butter-Yellow Summer—27 of the Chicest Finds at Zara, Nordstrom, and J.CrewFashion people love this color trend.
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Of Course, 2025's Cali Summer Uniform Involves This Timeless Denim TrendCan you take any guesses?
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Olivia Rodrigo Just Wordlessly Informed Everyone That This T-Shirt Trend Is *the* Basic to BuyIt's elevated and '90s-inspired.
