These 20 Items Have a Cult Following—Stock Up Now While They're on Major Sale
If you love a good sale, chances are you wait around every year for Amazon Prime Day to hit. Amazon always offers the best deals on tons of cult-favorite products that are typically hard to snag on sale. Amazon Prime Day might be over, but this year, you have another chance to shop tons of deals with the Amazon Prime Early Access Sale.
From Tuesday, October 11, through Wednesday, October 12, you can get major discounts on fashion and beauty products on Amazon. Trust me—these deals are so good that you won't want to miss out. I compiled a list of products on sale that have massive cult followings to help you curate your search. Keep scrolling to see which products made the cut.
This lightweight moisturizer is one of my all-time favorite beauty products. As a beauty editor, I'm constantly testing products, but I actually added this to my own cart. Packed with hyaluronic acid, glycerin, squalane, and ceramides, it deeply hydrates skin while sinking in nearly instantly, making it the perfect morning moisturizer to put on before sunscreen and makeup.
I can't help myself—now is truly the time to stock up on Laneige products, which are consistently some of my favorites. If you only buy one beauty product from this sale, make it this Lip Sleeping Mask. With vitamin C and tons of nourishing oils and butters, it guarantees smoother, plumper lips while you sleep.
I am a major perfume person, but I also happen to live in a tiny New York apartment with minimal storage space. My favorite way to store things like perfume is on these riser shelves. They ensure maximal use of space while also letting your perfume bottles be on display.
If you ask any makeup artist, they'll almost surely tell you that the secret to filtered-looking skin IRL is using a puff like this to press setting powder into skin. Instead of a brush, this works to de-shine without settling powder into creases or making makeup look cakey.
While drinking collagen won't improve your skin overnight, it can have benefits for skin elasticity, bone and joint health, and overall well-being, according to this study.
Next, Every Viral Beauty Product You've Eyed This Year Is Temporarily Cheap on Amazon
Prior to her time at Who What Wear, Katie Berohn worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles.
-
I Shop for a Living—These Are the Chicest Shoes, Jeans, and Dresses From Amazon's Big Spring Sale
They're all on sale until March 31.
-
Before You Buy Your Amazon Prime Big Deal Days Haul, You Should See These 23 Impulse-Worthy Items
Prices go up tomorrow, so don't wait.
-
French Fashion People Wear These Levi's Jeans That Are Only $48 During Amazon's Prime Big Deal Days
Cool, chill, and classic.
-
These Chic Finds From Amazon's October Prime Day Feel Very 2025—30 I’m Adding to Cart
Most are under $50.
-
I Put Together 3 Perfect Fall Outfits for Under $200 From the Amazon October Prime Day Sale
Affordable and chic.
-
5 Fall Shoe Trends I'm Buying From Amazon Prime Big Deal Days
Yes, really.
-
I'm Obsessed With Cute Workout Clothes—These 35 Styles Are Bound to Sell Out on Amazon Prime Big Deal Days
Being the cutest person at the gym has never been so easy.
-
Celebrities Always Wear Boots in These 3 Classic, Timeless Colors—I've Just Found Them on Sale
I can't keep this to myself.