I Love These Pretty Under-$100 Finds From Nordstrom, Zara, and H&M
What makes an accessory or article of clothing pretty? I wish I had an answer for you, but the best I can come up with is it's just a vibe. Sure, "pretty" fashion items often fall within the same range of colors and have many of the same qualities (things like ruffles, sheer fabric, tie details, and more), but "pretty" often comes down to whether an item has that je ne sais quoi, which is one thing I'm proud to be able to detect. That's right. I can spot a pretty piece from a mile away, just like I can spot an amazing basic or designer dupe.
So what did I do? Not only did I round up a whopping 34 objectively pretty fashion items for you, but I also kept them all under $100 and sourced them from three of everyone's favorite shopping sites: Nordstrom, Zara, and H&M. From dresses and tops to shoes and bags, I've got everything covered. Keep scrolling if you're ready to get shopping.
Next, these seven spring basics are exceptionally trendy this year.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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