I'm Predicting H&M's Next 31 Cult-Favorite Pieces

Even if your clothing budget only allows for one new item the whole summer, I want to help make sure your purchase is the best one you could possibly find. And, of course, if you're lucky enough to be able to invest in multiple pieces for the new season, I've got you covered there too. After predicting Nordstrom's next big hits last month, I've now set my sights on H&M since I know our readers love to shop there too.
It can be overwhelming sifting through a retailer's vast selection. Right now, H&M has 1014 dresses, 893 tops, and 204 shorts in stock. But you don't have to look through all of them, because I just narrowed down the pieces I believe will become top sellers. With seven years of fashion-editor experience under my belt, it's safe to say I know the makings of a big hit. Scroll down to shop my 31 favorite pieces and learn why I love each one.
Smocking is a huge trend right now and this charming top is a great way to test-drive the look. Plus, it also comes in classic black.
This affordable bikini top also comes in baby pink, yellow, and light green. Shop the matching Bikini Bottoms ($6) or Brazilian Bikini Bottoms ($13).
Culottes are a Kate Middleton–approved trend, in case you were wondering.
This poufy pink dress reminds me of Villanelle's iconic frock in Killing Eve.
Sun, sun, sun, here it comes.
Available in more sizes here.
Next, G-string bras are the new lingerie trend taking hold.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.