I Already Own Several Pink Purses, But I Have My Eyes on These Ones

For every person who loves fashion, there’s always one thing (e.g., a trend or a piece) that they simply cannot stop buying, wearing, or daydreaming about. For me, it’s pink purses. Even before bubblegum pink was dubbed one of spring’s biggest color trends, I’ve been a sucker for a pink bag—and for good reason. This flattering hue not only works for everyone, but it also is relevant in the cultural zeitgeist. Who can forget how our favorite film heroines (from Legally Blonde to Mean Girls) shaped their whole wardrobes and, frankly, their entire lifestyles around the color pink? This color has range.
If you’re understandably skeptical about the staying and styling power a bright-pink purse can have, keep reading—I’ve rounded up the 42 best pink purses to shop right now. Prepare to become tickled pink!
Shop pink mini purses:
As the world begins to reopen, there will be a few fun going-out trends to keep an eye out for. Whichever ones you champion, pairing them with this fun feather bag gives the full roaring-twenties effect.
Of course, S.Joon, one of our favorite rising bag brands, made a pink purse that brought us to tears. Someone pass the tissues, please.
Shop pink crossbody purses:
No, you’re not dreaming—Coach has made a serious comeback. Case in point, this pink leather crossbody bag.
This pink basketball bag was made for anyone who loves March Madness as much as we do.
Candy-colored handbags are one of the season’s biggest trends, which makes scoring this House of Want vegan-leather crossbody bag all the more scrumptious.
Shop pink top-handle purses:
Forget carrying just one of spring’s biggest color trends—this wonton-shaped, Boyy bag combines the best of both worlds. Bubblegum pink and tangerine? Yum.
We called it almost four years ago: Wandler is the handbag brand that fashion girls love, which is why you can’t go wrong buying one of its bags. We’d recommend this pink purse that can be styled as a crossbody or handheld.
Coperni is another handbag brand that editors can’t stop thinking about. Frankly, can you blame us? The brand ushered in the egg-in-a-hole bag trend, and this bright-pink purse is everything.
Shop pink shoulder purses:
Unless you’ve been under a rock, you’ve probably noticed the reboot of Prada’s iconic ’90s shoulder bag. While this bag isn’t new, this pink hue makes it all the more enduring.
Let’s be honest: There are so many great Bottega Veneta bags to invest in that it can be hard to choose. That said, this supple pink leather shoulder bag is up there.
We’re placing bets that maximalist dressing post-quarantine will be huge. But if you can’t see yourself in cutouts or revenge heels, then opting for a pink purse like this eye-catching rhinestone shoulder bag from Benedetta Bruzziches is a solid choice.
Who said the best pink purse had to be a solid color? This spray paint–inspired, multicolored shoulder bag from BY FAR is the perfect way to inject a little pink into your wardrobe without overdoing it.
Securing the bag goes beyond just finding a cute pink purse—the best purchases help others, which is precisely why we love shopping from Black-owned brand Brother Vellies. Founder Aurora James works with African artisans to uplift local economies and also established the Fifteen Percent Pledge to address the lack of diversity in the fashion industry.
Shop pink clutch purses:
Unearthing a great clutch bag can take some serious searching. Luckily, Cafuné already created the perfect one. This egg-shaped leather clutch purse in mauve pink is as unique as it gets for any bag lover.
Box clutches are, by far, some of the most timeless clutch bags you can invest in, which makes this rose quartz acrylic clutch a strong contender on my dream pink-purse roster.
Sure, there are some excellent handbag color trends popping up, but this Y/Project Mini Infinity Bag is making a serious case for carrying pink all season long.
Shop pink tote purses:
Dreaming of the beach? If so, you’ll want to invest in a market tote, and this Marni fringe bag with a pop of pink is perfect for the occasion.
Pink purses don’t have to be impractical—just look to Kate Spade for the perfect everyday pink tote. Whether you’re shopping for yourself or for a Mother’s Day gift, you can’t go wrong with this bag.
Bubblegum pink is a color our editors can’t stop thinking about, but if you prefer a subtle pink, then opting for a coral bag is a great option. This crocodile tote bag from Brahmin will give you the pop you were looking for without being too extra.
Market totes are another handbag trend that’s dominating spring—why not carry it in the prettiest pink hue?
Next: 6 Trendy Handbag Colors That Are Winning Spring 2021

Jasmine Fox-Suliaman is a freelance writer and editor living in New York City. What began as a pastime (blogging on Tumblr) transformed into a lifelong passion for unveiling the connection between fashion and culture on the internet and in real life. Over the last decade, she's melded her extensive edit and social background to various on-staff positions at Who What Wear, MyDomaine, and Byrdie. More recently, she’s become a freelance contributor to other publications including Vogue, Editorialist, and The Cut. Off the clock, you can find her clutching her cell phone as she's constantly scrolling through TikTok and The RealReal, in search of the next cool thing.
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