The Pantone Color of the Year 2019

last updated 14 August 2019

Pantone is the undisputed expert in color, so when the company releases its annual Color of the Year prediction, you can bet we're all ears. This time around, Pantone says coral will be everywhere in 2019—so get your closets prepared.

"In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy," Pantone explained in a statement. "Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression." Ready to adopt it? Scroll down to see coral-colored outfit ideas.

Coral-Colored Outfit Ideas

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Shop the Color

Bulgari

Serpenti Forever Flap Cover Bag

Saloni

Lea Dress

Eres

Le Essentiels Larcin Swimsuit

Stine Goya

Agacia Cutout Ruffle-Trimmed Silk Gown

Christy Dawn

Loretta Dress

Burberry

Oversized Double-Breasted Wool and Cashmere-Blend Coat

Opening Image: The Style Stalker

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.