Zara's Sister Brand, Oysho, Finally Launched in the U.S.

last updated 17 October 2019

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This is an exciting week for Zara and the Inditex Group as a whole thanks to not only the drop of the new Zara Campaign Collection but also the launch of one of Zara's sister labels, lingerie brand Oysho, in the U.S. Oysho is not new by any means—it has been around since 2001—but it wasn't until this week that it launched its first online store in the country. The United States is now the 11th country selling the brand exclusively online, and due to the success of Zara here in the States, we are expecting big things from the brand.

While Zara offers the latest trends and the most timeless basics, Oysho was founded to follow in Zara's footsteps but within the lingerie, loungewear, sleepwear, and now activewear markets. In true Inditex fashion, everything from the brand comes with an approachable price point and smart sustainability models to match. We're talking stunning lingerie sets, silk pajamas, and even leggings and sports bras for way under $100. Ahead, check out some of the lingerie items we're eyeing from the brand and be sure to scroll through the newly launched U.S. site on your own.

Oysho

Lace High-Rise Briefs

Oysho

Lace Satin Shorts

Oysho

Double Strap Stiletto With Marabou Detail

Oysho

Elastic and Lace Triangle Bra

Oysho

Satin and Lace Nightdress

Oysho

Non-Padded Lace Bra

Oysho

Lace Body

Oysho

Slippers With Ruffles

Oysho

Essential Lace Shorts

Next up, shop the new Zara campaign collection.

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.