This Denim Label Is Statistically the Most Engaging on Instagram

With A-list fans that trip off the tongue like a who's who in both Hollywood and starry social media circles (Kendall Jenner, Gigi Hadid, Hailey Baldwin), and the added bonus of distressed jeans making a surprise return to the fore, is it any wonder that the Australian denim label One Teaspoon has been named by Instagram as the most engaging in its field last month? And when you think of all of the super-established jean megaliths out there, it's pretty impressive to be at the top of the tree seizing the entire platform.
Designed by James Blakey and now in its fifteenth year, One Teaspoon is picking up traction with UK stockists (it will soon be launching in Selfridges), but is already available at Harrods, ASOS and Free People. Meaning you can shop the buzz brand right now, without delay. Scroll down to see Gigi wearing One Teaspoon and shop our top picks from the brand…
On Gigi Hadid: Illesteva Milan Tortoise Sunglasses (£275); ALC coat; One Teaspoon Awesome Baggies Ripped Boyfriend Jeans (£115); Karl Lagerfeld clutch; Saint Laurent Paris Pumps available in Black Suede (£395).
Tell us how you'll wear ripped jeans in 2016 in the comments box below!

Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
-
I've Just Found *the* Denim Trend Parisian Women Are Wearing With Kitten Heels
Did I mention it's on sale?
-
I'm a Shopping Editor—These 5 Nordstrom Anniversary Sale Finds Are Living Rent-Free in My Head
Kitten heels, burgundy flats, and more.
-
Hold the Basic Jeans—This "Dated" Denim Trend Is on Its Way Back
Get ready for this comeback.
-
24 Chic Under-$100 Nordstrom Anniversary Sale Finds That Are Taking Over My Fashion-Editor Text Group
Longchamp, Levi's, Madewell, and more.
-
I Swear By Elegant Outfits—35 Standout Items That Would Fit Right Into My Closet
Here's to a chicer outfit rotation.
-
Too Hot to Think? Try These 33 Chic Summer Finds From Revolve That Basically Style Themselves
Matching sets and lovely lace styles.
-
This Is the Sofia Coppola Way to Style Jeans for Summer
We're beguiled.
-
Low-Rise Jeans and Ballet Flats Look Dated Compared to This Trending Jeans-and-Sneaker Combo
Confirmed by Dakota Johnson and Natalie Portman.