When fashion search platform Lyst releases one of its industry-anticipated fashion reports, it always acts as a treasure trove of information. Which brands consumers are searching for, which products are most in-demand, and which labels are on the rise are all questions Lyst's data accurately manages to answer.
Last year, the company released its 2020 Conscious Fashion Report, and as expected, the findings were as interesting as ever. Partnering with Good on You, an organisation that rates companies based on their treatment of people, the planet and animals, Lyst revealed exactly which conscious fashion brands customers are most interested in.
From Maggie Marilyn (pictured above) to Stella McCartney to Reformation, Lyst split their report into several categories, including "Most Wanted" items and "Brand to Watch."
Unsurprisingly, Veja is the platform's most searched for sustainable sneaker label, while It-girl favourite Girlfriend Collective takes the cake as one of the most in-demand activewear brands. In terms of specific products, Stella McCartney sneakers experienced a lot of interest thanks to Taylor Swift, while Reformation dresses garnered a huge 70,000 searches. Keep scrolling for six in-demand eco-conscious brands, according to Lyst.
1. Maggie Marilyn
Named by Lyst as a brand to watch, New Zealand label Maggie Marilyn has been steadily on the rise for a few years now. Counting Meghan Markle as a fan, the brand saw a 96% spike in pageviews in 2020 during New Zealand fashion week and its demand has increased 19% year-on-year.
2. Stella McCartney
Thanks to an endorsement by Taylor Swift, Stella McCartney's Eclypse sneaker became one of Lyst's most in-demand conscious items. Made entirely of non-leather materials, the product saw a 126% increase in search traffic after it was worn by the singer. If you can't get your hands on those, mind, there's plenty of other ethical pieces to get your hands on.
3. Girlfriend Collective
When it comes to sustainable activewear, Girlfriend Collective is one of the most searched brands. In fact, page views for the label's leggings (which are made from recycled water bottles) are up 244% year-on-year.
4. Veja
Hands down, Veja is the most searched sustainable sneaker brand on Lyst. Its much-loved Campo trainer has been the most-wanted non-leather product on Lyst in 2019.
5. Mother of Pearl
Named as a brand to watch, searches for Mother of Pearl rose by 50% last year when the brand announced its collaboration with John Lewis.
6. Reformation
If we needed any further proof on the popularity of Reformation, Lyst revealed there were over 70,000 searches for dresses by the brand in 2019. Not to mention, page views for Reformation are also up 41% year-on-year.
Next up, the biggest spring/summer 2021 fashion trends to know.
This piece was published at an earlier date and has since been updated.
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