The Pretty Summer Trend Everyone Is Already Googling

In some parts of the country, spring and summer still feel like light-years away—but that doesn't mean you can't start planning ahead for your warm-weather wardrobe. Thanks to a new study, we have a sneak peek into what everyone will be buying for the new season. WWD reported on an analysis conducted by search engine research specialist SEMrush, which outlined the most searched-for colors of dresses, footwear, and jeans right now.
As it turns out, "white dress" is the most searched apparel item, according to the analytics firm. For footwear, "black boots" grabbed the number one spot while "black jeans" reigned supreme for denim searches. So what are we supposed to do with this info? Considering white dresses are already a hot-ticket search item, you might want to consider swiping up your favorite ones ASAP before the masses catch on and they start selling out. Naturally, we rounded up a handful of our favorites to get you started.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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