Shoppers Are Spending $3.9 Billion on These Cult Sneakers

There are tons of sneaker brands big and small clamoring for your business, but not all of them are making billions of dollars off your shoe habit. Footwear News just reported on the impressive sales from Vans, in particular, and the numbers are staggering. As it turns out, Vans's parent company, VF Corporation, is enjoying major sales increases right now. "Third-quarter sales advanced 15 percent to $3.9 billion, driven by a 27 percent gain at the California skate lifestyle brand."
We have a feeling shoppers are obsessed with the brand's classic styles, like the Old Skool and Authentic, but Vans's cool collabs probably don't hurt either. The brand has recently teamed up with Disney on a Mickey Mouse–inspired collection and partnered with the Van Gogh Museum on artsy new shoes. Scroll down to see the street style way to style the brand and shop our favorite picks right now.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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