This Is Officially Everyone's Favorite Place to Shop Online

last updated 13 August 2019

When you're in the market to buy something new, where's the first place you look? Well, if you're anything like the shoppers who participated in a new study, you make a beeline for one online shop in particular: Amazon.

Fortune magazine reported on a study conducted by internet marketing company BloomReach, which surveyed 2000 people. The fascinating findings: A whopping "55% of online shoppers check Amazon first when they're searching for a product," explains Fortune. And the news gets even better for Amazon: The impressive percentage represents an 11% increase from 2015's study, proving that the mega-retailer shows no signs of slowing down.

The next source came in a distant second place: Only 28% of the survey's participants turn to a search engine to find a product, and 16% of shoppers rely on specific retailers. Head over to Fortune to learn about the rest of the findings.

Scroll down to shop our favorite thing to buy from Amazon: fashion books!

Vogue: The Editor's Eye

Every single page in this book is pure eye candy for fashion girls.

Grace: A Memoir

You're guaranteed to love Grace Coddington even more after you read her charming memoir.

Vanity Fair 100 Years: From the Jazz Age to Our Age

Along with the pretty pictures, you'll get a dose of fascinating fashion history from this tome.

What's your go-to online shop? Tell us in the comments below!

Opening Image: Style du Monde

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Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.