Yep, We Already Know the Most Popular Halloween Costumes of 2018

September is still in that seasonal limbo between the end of summer and beginning of fall, but once the calendar flips over into October, there's no turning back from sweaters, pumpkin-flavored everything, and the best fashion holiday: Halloween. So what will everyone be dressing up as next month? Pinterest and Lyst have analyzed search data from millions of users to come up with their predictions for the most popular Halloween costumes.
Topping the list is Tonya Harding, surely thanks to Margot Robbie's much-buzzed-about role in the film I, Tonya. "Pinterest has seen a 720% increase in searches for the ice skating icon, and Lyst data shows skater skirts and bejewelled leotards have been trending worldwide this year," the companies explained in a press release. "Essential to getting the Tonya look, there has been a 43% increase in searches for scrunchies on Lyst since August." Scroll down to see the top seven most popular Halloween costumes this year, according to Pinterest and Lyst.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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