This It Bag Has Been Instagrammed Over 46,000 Times

From Danse Lante to Ratio et Motus, we love spotlighting up-and-coming bag brands that are taking off in the industry. But when it comes to producing It bag after It bag, perhaps no other label consistently succeeds quite like Chloé. The venerable French company has a knack for designing the most covetable accessories around, and naturally, the Nile Shoulder Bag is no exception.
Just how popular is it, exactly? In the product description, Net-a-Porter explains how it's gone viral on everyone's favorite social media platform. "Since it debuted in 2017, Chloé's Nile shoulder bag has been posted on Instagram over 46,000 times," the retailer stated. Impressive, right? Scroll down to see some of our favorite Instas featuring the bag and shop it for yourself.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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