This Dress Has Over 2.5 Million Pins on Pinterest

last updated 10 August 2016

Pinterest users have spoken: One lace white frock officially reigns supreme on the social platform. A wedding gown by Grace Loves Lace has nabbed the title of the most pinned dress on Pinterest. Just how popular is it, you might ask? It's garnered a whopping 2.5 million pins and counting.

Dubbed the Hollie 2.0, the dress retails for £1430 and is still available on the brand's website. Grace Loves Lace is based in Australia, where all of its gowns are designed and produced, but the brand ships worldwide to make it easier to get your hands on one of the pretty dresses if you don't live Down Under. In addition to ultra-pinnable wedding gowns, the brand also stocks bridesmaid dresses, veils, intimates, shoes and more. In other words, it's pretty much a one-stop shop for stylish brides-to-be.

Scroll down to shop the most pinned dress on Pinterest.

Grace Loves Lace

Hollie 2.0

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What do you think of this dress? Tell us in the comments below, and then shop more dresses at Grace Loves Lace.

Opening Image: Loho Bride

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.