We're Not Surprised This Is Our Most-Liked Instagram Post This Year

last updated 13 August 2019

There’s no denying the impact Instagram has on the fashion industry—it can launch a new label, help drive an item into cult-status terriroty, and provide endless outfit inspo. For us, we love the fact that the picture sharing app is always evolving. This week, Instagram launched a new feature, where you can tag a post and save it for later. The ‘bookmark’ tool curates your images into another little feed for your eyes only, so you can go back and view all your favoruite pics in one spot. We have a feeling this will be every fashion girl’s favourite feature.

Who What Wear Australia is all about beautiful images, and it’s clear that you, our dear readers, loved every gorgeous outfit we posted on the ‘gram this year. But what took out the top spot? You’ll have to click through to find out, but what’s worth mentioning, is we’re so not surprised this was our most-liked picture of the year. It ticks off two major trends (ruffles and denim), and features one of the biggest cult items of the year (Vetements jeans). Infact, half of our 10 most-liked posts featured denim, so if you’re in the market for some new jeans, shop the pair that’ll best flatter your butt and then click through to see our top posts (and be sure to double-tap if you haven’t yet!).