Massimo Dutti has become one of my favourite destinations to shop on the high street, owing to its focus on timeless, considered design, premium fabrications, a classic colour palette and the fact at least one person compliments me on my outfit every single time I wear something from it. And who doesn't want compliments?
With all of this comes a slightly higher price point than you may be accustomed to at the likes of Zara (Massimo Dutti's sister brand) or H&M. And I get that might be off-putting for people who aren't familiar with Massimo Dutti. Your money is hard-earned and I advocate that it shouldn't be spent flippantly. But that also means when a sale is on your budget will go even further, and soon enough Black Friday 2025 will be here.
What to Buy in Massimo Dutti's Black Friday 2025 Sale
First I'd always recommend seeking out high-ticket items that you had your eye on previously—think coats, leather boots and bags and premium knitwear.
Sales are also the ideal time to stock up basics, especially when it comes to more premium iterations that usually cost more. I'll be on the look out for items including chic tailoring, refined shirts and weighty T-shirts that hang from the body just so.
Then you can look for personality pieces that you think might hone your own sense of style. These could be statement leather separates, interesting bags or sleek footwear; it's a bonus to get items like this on sale, but, as always, this is not an excuse to shop frivolously or without consideration. My rule of thumb is that, if it didn't catch my eye at full price or I wouldn't have bought it without discount, then it's not worth buying.
What is Black Friday?
Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.
When Is Black Friday 2025?
Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.
When does Black Friday 2025 end?
Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.
What is Cyber Monday?
Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.
When is Cyber Monday?
In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.
Shop the Best Pieces from Massimo Dutti:
A very chic cream jacket that will work with trousers, jeans, dresses and more.
Yes, that iconic cardigan is now reduced!
These are the perfect chocolate brown suede boot.
A lovey layering piece for this chilly weather.
Just gorgeous.
A cold-weather staple.
A satin trousers is the comfiest way to do party dressing.
I'd wear these with a sheer sock and jeans or tights and a mini dress.
I can't believe this wool jacket has 40% off.
Another alpaca-blend cardi with a secret discount.
A classic trend is always worth investing in.
Just stunning, and an ideal dress to take you from day to night.
I love the slightly chunkier heel on these.
How gorgeous does this camel jacket look with blue denim?
A very chic party heel.
Which you can also pair with this lovely khaki dress.
-
26 Summer Picks From the Label That Has Quietly Become a Go-To for Fashion People in Madrid, Marseille, and MilanFlying off the shelves at Massimo Dutti's European storefronts.
-
Let Me Cure Your Zara Fatigue One Chic Massimo Dutti Find at a TimeFrom summer-sale deals to brand-new arrivals.
-
I Took My Tax Refund Straight to COS, Massimo Dutti, and The Row—Here's the DamageNo regrets.
-
Every Fashion Editor I Know Is in Love With Zara's Sister BrandThe latest collection is 10/10.
-
Ssense's Annual Sale Is My Super Bowl—43 Items I Won't Fumble BuyingGame time.
-
I Think People With Expensive Taste Would Love These Under-$100 Items From Nordstrom's Surprise SaleElevated selects.
-
Missed Cyber Monday? 30 Chic J.Crew, Nordstrom, and Revolve Items That Are Still on SaleWith deals starting at under $20.
-
I Just Found the Chicest Sweaters, Boots, and Winter Pieces for 50% Off at J.Crew—Here’s Everything in My CartDon't miss out.
