There's a new kid on the block, and it already has an impressive following. That's right. On November 16, the Spanish luxury brand Loewe opened its flagship store in Los Angeles on Rodeo Drive with a star-studded celebration featuring models, influencers, actors, and more.
Loewe is more than just a destination in L.A.'s most esteemed high-end fashion district; it's a complete brand experience. Shoppers will be delighted to discover the array of men's and women's ready-to-wear available in-store while reveling in a curated collection of furniture and artwork, including a painted wood rendering of Justin Bieber’s head and arms by the figure artist Paul Pfeiffer.
The brand's big L.A. debut comes on the heels of the reopening of its NYC flagship, but this special store has a distinctive West Coast feel. The new space—over 3700 square feet—takes its aesthetic cues from California's distinctive natural elements: the sea, sky, and earth. While blue is the dominant color (the eye-catching façade is made of hand-glazed Spanish tiles), the store also features brass and iron details and thoughtful use of contemporary art and natural ceramics.
If you can't make it to Rodeo Drive just yet, don't worry: We have a few snaps of the chic new boutique and the celebs who came out to celebrate.
Welcome to L.A., Loewe!
Celebs Celebrating the New Store Opening
WHO: Tracee Ellis Ross
WHO: Emma Chamberlain
WHO: Cindy Crawford
WHO: Law Roach
WHO: Tessa Thompson
WHO: Pauline Chalamet
WHO: Maude Apatow
Preview the New Beverly Hills Store
Next, These Are the 8 Bags That Say "I'm in the Know"
-
From Head to Toe, This Is the Exact Summer Maxi-Dress Outfit L.A. Girls Are WearingThe new summer uniform is here.
-
Of Course, 2025's Cali Summer Uniform Involves This Timeless Denim TrendCan you take any guesses?
-
I Couldn't Help But Notice That L.A.'s Coolest Dressers Always Wear This Shoe Trend With Black TrousersIf you guessed ballet flats, you'd be wrong.
-
Forget Baggy Jeans—Genie Pants Are the New Summer Trend European It Girls Can't Stop Talking AboutPlus, the viral Zara pair everyone's buying.
-
Here's How L.A.'s Most Stylish Moms Are Dressing for SpringWhether you're a mother or not, take note.
-
The Subtle Difference Between the White Jeans Celebs Wear in Beverly Hills Versus CannesAs seen on Cindy Crawford and Alessandra Ambrosio.
-
I Own a Clothing Brand and Live in L.A.—8 Essentials That Are in My Spring Capsule WardrobeBleusalt's Lyndie Benson's must-haves.
-
I Own a Jewelry Brand in L.A.—These Are the 5 Closet Staples I'll Never Stop WearingChic essentials.
