The Chicest Florist in L.A. Is Phoebe Philo Approved

published 13 June 2024

Where Phoebe Philo leads, I will follow. The creative director has been influencing my purchasing decisions since she helmed Chloé and Celine beginning in 2001 and 2008, respectively. Now running her eponymous brand, Philo continues to sway fashion with the flick of her wrist. But it's not just clothes I trust her taste in—now, I'm wholly convinced she uncovered the chicest florist in all of Los Angeles.

Philo recently sent flowers to stylist Liat Baruch and Tab Vintage founder Alexis Novak, who shared their spoils on Instagram Stories. The spectacular blooms were so chic we had to inquire about which florist Philo used. A quick DM confirmed that they were from A.L. Basa by Alice Lam. Her website explains the inspiration behind her floristry: "Currently studying under the Sogetsu School of Ikebana, Lam's work is influenced by traditional ikebana practices, stylized by a marriage of minimalist and maximalist design ethos." Scroll down to preview Lam's fanciful work.

Phoebe Philo's Floral Gifts

a fresh flower arrangement encased in white paper

More Examples of Alice Lam's Work

a fresh flower arrangement on a gray pedestal

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.