Kim Kardashian West's Latest Pair of Jeans Have Sent the World Into a Spin

last updated 10 January 2017

This week, Kim Kardashian West returned to social media after her robbery during Paris Fashion Week in October, posting pictures on both Instagram and Snapchat. She also kick-started a new denim trend by posting a Snapchat of herself wearing extremely shredded boyfriend jeans. And Kim showed just how powerful she is on social media. According to Look, searches for this style of jean increased by a staggering 3600% just 24 hours after she wore them. Talk about the KKW effect.

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Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.