Kendall Jenner Wore the Daring Color Trend That I'm Ditching Neutrals For
If you're anything like me, your closet consists mostly of varying shades of black, gray, white, and beige. Neutrals are neutrals because they go with everything, and what could possibly be wrong with that? But after watching runway collections drop their previously low-key color palettes for vibrant, saturated hues—I'm looking at you, Valentino, The Row, Chanel, and Prada—I've begun to rethink my strict no-color policy. And apparently, I'm not alone.
On Saturday, Kendall Jenner, who is also known to frequent more muted wardrobe items, used a lunch with friend Travis Bennett as an excuse to dress outside of her comfort zone, opting to pair a marigold-colored turtleneck from The Frankie Shop with a highlighter-orange knit from Bec + Bridge, which she wore effortlessly tossed over her shoulders. With the bold duo, she wore high-waisted, mid-wash jeans from Khaite and simple brown ankle boots.
With runways and the street style crowd both backing the daring color trend, it won't be long before neutrals get the boot. With that in mind, shop our favorite super-saturated pieces ahead.
On Kendall Jenner: The Frankie Shop Joya Merino Wool-Blend Turtleneck Sweater ($293); Bec + Bridge sweater; Khaite Danielle High-Waist Straight-Leg Jeans ($380)
More colors are available at The Frankie Shop, Moda Operandi, and Matches Fashion.
Shop the saturated-color trend:
Look at those frilly hems.
Shop the matching Flared Slit-Hem Leggings ($50).
Next up: I Only Wear Neutrals But Tried Wearing Color for a Week—Here's What I Learned
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
Fashion People Are Wearing This $50 Accessory (Kendall Jenner Included), and I Bought It—My Outfits Are Now Cooler
This item is everywhere.
-
If You Wear Jeans and a White T-Shirt This Summer, Swap This Dated Sneaker Color Trend for This One
Gigi Hadid just did.
-
Seen Courtside at the Knicks Game: The Anti-Summer Pant Trend That's Surprisingly Everywhere Right Now
It's unexpected, but it works.
-
Not Butter Yellow, Not Powder Pink: The Latest Color Trend I'm Loving
My favorite color.
-
In Case You Were Wondering, These Are *the* Bag and Shoe Colors to Wear With the Powder-Pink Trend
The prettiest combination.
-
Spotted at the Italian Open: The Color Combination That Adds at Least 3 Zeroes to Every Outfit
Instantaneously.
-
Kendall Jenner Wore the $60 Mango Top That Looks Designer With Elegant Anti-Trend Jeans
She probably got a compliment from Gigi.
-
Kendall Jenner Wore This Pretty 2025 Shirt Trend for Both the Met Gala Red Carpet and the After-Parties
Elegance is her main objective.