Believe It or Not, Kendall Jenner's 3 Favorite Makeup Products Are $16 or Less

Kendall Jenner may belong to one of the most famous families in pop culture, making her one of the most recognizable models in the world, but she's just like us. Okay, so we don't have her bank account or lifestyle, but we have one thing in common. We both love the same drugstore makeup products. While Jenner has access to the best of the best, her three favorite makeup products are $16 or less.
We've known that she's been a fan of affordable makeup products for a while now—ever since she attended the Met Gala in a full face of drugstore makeup. Today, however, she made it official. L'Oréal Paris just announced Jenner as its new global ambassador. Along with the news, the brand shared Jenner's three favorite L'Oréal Paris products, including a lash-lifting mascara, a breathable foundation, and a long-wearing lip color. Keep scrolling to see all three!
A classic drugstore product. This mascara delivers length, lift, and separation for a wide-eyed effect. It's all thanks to the unique brush shape. One side is flat for lengthening, and the other is bristled for separation. We've never seen Jenner with clumpy lashes, and we're guessing this product is her secret.
Next up is this long-wearing foundation that has three oil-absorbing ingredients to keep skin looking soft and velvety all day (AKA the "cloud skin" effect). It's also formulated with SPF 25 for an extra kick of UV protection, which we love.
In case you missed it, liquid lipsticks are back, and Jenner is on board. She named this long-wearing lipstick one of her favorite products. Infused with hyaluronic acid, it hydrates the lips while offering super pigmented color and a velvety matte finish. There are also 12 shades, ranging from subtle neutrals to bold crimson and fuchsia.
Shop More Drugstore Makeup Products We Love
Next, Every Makeup Product Sofia Richie Has Used on TikTok (You're Welcome)

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
-
Hailey Bieber and Kourtney Kardashian Just Cosigned Summer's Juiciest Nail Trend
Yellow nails are having a moment.
-
Celebrating the Beauty Legacy of Clueless 30 Years Later
Explore the exact hair and makeup staples used on set.
-
Gabbriette Swapped Concealer Lips for the Off-Season Combo That Weirdly Works for Summer 2025
We're dying to try it.
-
Lola Tung's TSITP Premiere Look Was Smoky, Sultry Perfection—Every $15-and-Under Item She Wore
Shop them here.
-
Spotted on Sabrina Carpenter's Nightstand: The High-Tech Tool That Gives You Butter Skin (I Can Attest)
The hype is real.
-
I Just Found Out Anne Hathaway Uses This Luxe, Skin-Sculpting Cream—Now I Want to Buy It in Bulk
A celeb skin staple, revealed.
-
From a $13 Shine Spray to a $7 Headband: The Drugstore Gems a Celebrity Hairstylist Keeps in Her Kit
"I always mix high and low."
-
Not Black, Not Brown: The "Polarizing" Mascara Color Dua Lipa Inspired Me to Wear All Summer
Kiss the basics goodbye.