We all have a special place in our hearts for John Lewis, don’t we? Whether it’s memories of frequenting the beauty counters, browsing the homewares or visiting the free in-house styling service to find the perfect outfit, the store (and now it’s website) has long been a much loved part of the British high street. For this spring, though, we have to say they’ve truly outdone themselves in the fashion department.
For one, the new campaign centred around the theme of ‘Wear What You Love’ hits just right, moving away from fleeting trends and tapping into the value we get from easy-to-wear, joyful pieces made to be cherished. But it’s the introduction of over 50 new brands that’s really had us applauding the high street hero this season. They’ve seriously upped the stakes by adding a hugely versatile mix of names to sit alongside their in-house labels. From cult favourites like Mango, to independent and sustainably focused brands like just-launched Albaray (look out for their dresses on editors everywhere soon), Baukjen and Kemi Telford, to name just a few.
The vast offering includes everything from new accessory designers, leisurewear and lingerie from the likes of Ninety Percent and Nubian Skin, and of course, dresses galore. It’s a move that gives emerging brands a platform as much as it helps us, as shoppers, discover new favourite names— both things to be celebrated.
So, whether you’re looking for some new season inspiration, or simply a one-stop shop for an affordable spring wardrobe refresh, John Lewis & Partners is quite frankly unmissable this year. You can check out the full ‘Wear What You Love’ edit here, but keep scrolling to shop our top picks from some of the new additions…
Shop Albaray:
Shop Mango:
Shop Ro&Zo
Shop Kemi Telford:
Shop Baukjen:
Shop More From the Wear What You Love Edit:
Next up, 6 Independent Fashion Brands We Think You'll Love
