January Jones and Kourtney K. Wore the Same Swimsuit and It's Blowing Up on IG

Even though there are thousands of swimsuits to choose from, sometimes celebrities end up wearing the exact same thing. I've already covered the bikini that both Jennifer Lopez and Bella Hadid own, and now a new Holywood duo are up next: January Jones and Kourtney Kardashian. They both have worn Good American's Showoff One-Piece ($109), which is a leopard-print one-piece that's such a classic.
You might have noticed that Jones has been on a swimwear Instagram spree this summer. Her bikini photos—we've counted at least a dozen since March—regularly get tens of thousands of likes. Meanwhile, Kourtney's Instagram post of the leopard swimsuit her sister Khloé designed has racked up an impressive 1.6 million likes (and counting). Scroll down to see the swimsuit in question and shop the trend for yourself.
On Kourtney Kardashian: Good American Showoff One-Piece ($109)
On January Jones: Good American Showoff One-Piece ($109)
Shop More Leopard Swimsuits
Next, 4 trends I used to buy at Abercrombie in 2003 that are back now.
Opening image: @kourtneykardash

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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