Wait, This $20 IKEA Bag Is Ridiculously Cool

Where do you look for affordable, on-trend bags? We'd venture a guess that Zara, Topshop, Pixie Market, and similar places top your list. Well, as it turns out, IKEA makes a mean bag too. Who would have thought? While scrolling through Instagram, I came across blogger Linn Eklund's cute photo and immediately tapped the photo to find out the brand of her bag. Yep: IKEA.
The bag was from the Swedish retailer's summer 2017 collection, so it's no longer on IKEA's website, but I did a bit of digging and found the bag on Amazon for a mere $20. Oh, and I also found another version in blue and pink with a very on-trend circular handle. Eklund styled hers with designer pieces—specifically a Balenciaga coat and Chloé pants—but the colorful bag could be paired with basically anything in your closet. Scroll down to see how Eklund wore it and to shop the bag for yourself.
Other Colorful Bags

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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