Last night, I.AM.GIA presented its debut show at Fashion Week Australia. Having launched only a year ago, the brand has quickly become a celebrity favourite, known for its edgy and out there designs—and the latest collection definitely played up the bad girl-vibe. While the runway show was undeniably more risqué than other collections we’ve seen thus far, we can't say we were completely shocked. After all, it’s the brand’s wild aesthetic that helped it rise to fame in the first place.
While it may be difficult for most of us to imagine wearing the collection in real life, there is one person we can distinctly envision in it: Britney Spears circa 2000. A denim coordinated ensemble gave us flashbacks to Britney’s iconic red carpet moment with Justin Timberlake… and those pleated mini skirts? Straight out of the “Baby One More Time” music video. In fact, one of the looks even had us doing double takes: There’s no denying that that the two-piece leather coordinate is reminiscent of Brit’s 1999 MTV Video Music Awards getup. If you need more proof, keep scrolling to see the pieces from the I.AM.GIA show that we think 2000's Britney would’ve loved.
It's almost like this outfit was made for 2000's Britney.
"I must confess, I still believe."
A closer look at the aforementioned leather outfit.
2000s Britney loved all things strappy.
Someone find Justin Timberlake ASAP.
Convinced yet? Check out some of the other new designers at Fashion Week Australia this year.
Related: Every Story We Have on Fashion Week Australia
-
How I Let My Many Personalities Flourish This Fashion MonthHere's everything I wore, from New York to Paris.
-
My Official Fashion-Month Street Style Shopping List—Every Bag, Shoe, Jacket, and More I'm Eyeing for FallI just couldn't help myself.
-
Skinny Pants! Bold Shoulders! Vibrant Florals! An '80s Attitude Defines Chloé for Spring 2026You'll catch us wearing this collection in six months' time.
-
Stella McCartney Balanced Power Suits and Ethereal Gowns in a Collection That Thrived on ContrastsThe kind of collection that makes people want to "Come Together."
-
Spring 2026's It Sneakers Just Debuted in Paris at Dries Van NotenI know a future sellout when I see one.
-
From Drop-Waist Dresses to Speakeasy Suiting, Ferragamo Brings Jazz Age Rebellion Into 2026Here's my full review.
-
Simone Bellotti's Jil Sander Debut Was a Sartorial Palate CleanserThe Italian designer made a delightful debut of his restrained tailoring and joyful color combinations.
-
Becky G Channeled a "Latin Telenovela Vibe" for Carolina Herrera's Madrid ShowAn exclusive behind-the-scenes look.
